Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z — Équité

By A Mystery Man Writer
Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité
Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

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Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

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Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

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Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

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Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

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Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

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Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

The Jimin effect: how teens feel pressure to buy luxury fashion

Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

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Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

The Jimin effect: how teens feel pressure to buy luxury fashion

Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury  collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z — Équité

j-hope and Jimin take Paris for Louis Vuitton, Dior, and Hermes