Brand identity prism Source: Kapferer (1992, 1998)
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The Brand Identity Prism My Virtual Marketing Manager
Kapferer's Brand Prism - Square Holes - Market Research Australia and Cultural Insight
Kapferer Brand Identity Prism Marketing Best Practice Tools And Templates, Presentation Graphics, Presentation PowerPoint Example
The Brand Identity Prism: what it is and how to use it - 99designs
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Brand Identity Prism (Kapferer) - Toolshero
Brand Identity Prism (Kapferer) - Toolshero
Kapferer Brand Identity Prism - Lexology
Brand Identity Prism (Kapferer) - Toolshero