Seize the Day” diamond ad campaign launches
De Beers Brings Back A Diamond is Forever Campaign - Israeli Diamond Industry
A look back to when De Beers changed the rules of engagement, Marketing
1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring
De Beers 'Where it Begins': All sparkle and no shine - DecisionMarketing
Top Diamond Producer De Beers Names Equinor's Cook as New CEO
Diamonds Are Forever – Ariel Liu's Blog
3 Reasons the De Beers “A Diamond is Forever” Campaign Changed the World
The diamond revival of the 1930s
De Beers plans to clean up diamond supply chain, be carbon neutral by 2030