Bold Moves - Area, LVMH, PVH, R13, Kering, BoxyCharm, Chico's, V&A, Tommy Hilfiger, PUMA, Thom Browne
LVMH Already Has a Metaverse Ambassador
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH
OTB Group (Maison Margiela, Marni) collaborates with the blockchain consortium LVMH, Prada Group and Cartier.
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Louis Vuitton, Prada and Cartier are getting into blockchain — here's why
Aura Blockchain Consortium Joins Sustainable Markets Initiative – WWD
Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt
Aura Blockchain's Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports
Louis Vuitton, Prada and Cartier are getting into blockchain — here's why
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it