Which luxury brands will sign the BTS boys next? After Jimin scored Dior and Suga signed Valentino, ARMY fans are speculating deals for Jungkook and Versace, V and Miu Miu, J-Hope and
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Luxury Fashion's Fascination With Korean Pop Culture
Team Louis Vuitton Or Team DIOR? Netizens Debate Which Luxury Brand Is The Best Match For BTS's J-Hope - Koreaboo
Team Louis Vuitton Or Team DIOR? Netizens Debate Which Luxury Brand Is The Best Match For BTS's J-Hope - Koreaboo
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Why Are Luxury Brands Tapping Into K-Pop?
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Young people take revenge on the pandemic with luxury purchases