LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

12 K-pop stars who became luxury brand ambassadors in 2023

12 K-pop stars who became luxury brand ambassadors in 2023

12 K-pop stars who became luxury brand ambassadors in 2023

Jimin Global on X: Indonesian outlet Celebrities .id named Jimin

LVMH is betting big on K-pop – but why? The Arnault family's

LVMH is betting big on K-pop – but why? The Arnault family's

Louis Vuitton is Betting Big on the Korean Market and the Global

Why Did LVMH Group Chairman Choose BTS' Jimin?

LVMH is betting big on K-pop – but why? The Arnault family's

14 K-pop idols we love that are crowned luxury brand ambassadors now