A100 List Gold House
Skier Eileen Gu Leads Sponsorship Rush Ahead of Beijing Winter Olympics
Miranda Yuan, Author
Miranda Yuan, Author
Eileen Gu cashed in 200 million RMB from global brand sponsorships
How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021
Report Library
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021