Prada Group, together with LVMH and Cartier, founds Aura Blockchain Consortium
AURA – The Aura Blockchain Consortium
The blockchain playbook: From LVMH's Aura to Arianee
Blockchain technology in the luxury watch industry: moving beyond the hype towards effective implementation - Compact
Powering the Luxury Industry with Blockchain Technology: LVMH, ConsenSys and Microsoft announce AURA - RFID Card
LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH