League of Legends - Wikipedia
Esports Marketing, Grow B2C Reach
Anime, Comics and Louis Vuitton: Inside the Quirky, Hyper-Engaged World of Bilibili
Ping Beware: Riot Games Partners With Cisco To Power LoL Esports
Louis Vuitton ventures into esports with Riot Games: A new battleground for luxury?
Ralph Lauren enters esports with G2 partnership - SportsPro
Act Games Joins Forces with Sky Mavis to Bring Japanese IPs to Ronin
Trying to catch on the craze of esports - Mercedes Benz has partnered with Riot Games to create a special ring for the winners of the 2021 League of Legends world championship. - Luxurylaunches
Riot Games is to collaborate with True Damage Louis Vuitton - TGG
Worlds 2019 Activations: Finding the Line for In-Game Brand Placement – ARCHIVE - The Esports Observer
Louis Vuitton's League of Legends Capsule Follows Growing Gaming Love – Sourcing Journal
How Riot Games built buzz around the 2019 League of Legends World Championship
Louis Vuitton collaborates with League of Legends for Finals Ceremony - The Glass Magazine
Lol World Champs Get Louis Vuitton Trophy Case
The origins of the League of Legends World Championship - The Washington Post